888 Holdings has partnered with a group of five seasoned professionals to form 888Africa, a collaborative enterprise that will introduce the well-known 888 wagering brand to regulated markets across Africa.
At the outset, 888 Holdings will maintain a minority ownership position in 888Africa but possesses the right to elevate its stake to complete control progressively. The arrangement grants 888Africa permission to leverage the 888 brand and infrastructure for internet-based betting and gaming within these regions in exchange for licensing payments. Their strategy involves customizing their offerings and games to cater specifically to the African market, employing a technological platform provided by an external party.
Spearheading this endeavor is a team of accomplished individuals, including Christopher Coyne (former Chief Marketing Officer and Chief Customer Officer at The Stars Group), Andrew Lee (former Managing Director of Sportsbook at The Stars Group and current Chair of Voxbet), Alex Rutherford (former Chief Product Officer at Editec Online), Ian Marmion (former Sports Betting Trading Director at The Stars Group), and Helen Scott-Allen (former Chief Financial Officer of Premier Bet).
888Africa aspires to debut in four markets over the course of 2022, contingent upon obtaining the necessary licensing authorizations.
Itai Pazner, Chief Executive Officer of 888 Holdings, conveyed his enthusiasm, remarking, “We are thrilled to collaborate with such a remarkably gifted and seasoned group to initiate 888Africa.”
This fresh collaborative endeavor is set to unveil 888’s premier digital wagering and gaming platforms to a vast audience of prospective patrons throughout the African continent. It’s a sector teeming with expansion and prospects. This collaborative framework enables 888 to allocate resources to a promising, driven, and swiftly developing enterprise while sustaining concentration on its fundamental operations and pivotal strategic territories.
There’s a tangible feeling of enthusiasm surrounding participation in 888Africa’s trajectory, observing its ascent, and witnessing its brand presence elevate. This undertaking possesses the capacity for substantial enduring prospects for the collective.
Christopher Coyne, Chief Executive of 888Africa, conveyed, “The entirety of the staff is elated to be initiating 888Africa in conjunction with 888. Our objective is to ascend to a leading position within regulated sectors across the area, leveraging our team’s comprehensive expertise and profound comprehension of the African marketplace. This alliance with 888 furnishes us with access to a globally recognized trademark and an extensive assembly of specialists to bolster our expansion blueprint. We harbor immense optimism regarding the times ahead.”