BtoBet, a firm now held by Aspire Global, has secured a significant victory in Colombia through a new collaboration with William Hill. This agreement is a strong indication of BtoBet’s commitment to becoming a dominant force in the Latin American region.
What are the details of this arrangement? BtoBet will furnish William Hill with its advanced sports wagering platform and technological solutions. This holds particular weight as Aspire Global recently acquired BtoBet in September, making this a swift and notable triumph for the unified entity.
The organization proudly proclaimed that this extended agreement reinforces Aspire Global’s standing as a frontrunner in the Latin American market, particularly within Colombia.
Aspire Global’s Chief Executive Officer, Tsachi Maimon, expressed his enthusiasm, stating that this agreement demonstrates the exceptional caliber and capability of their offerings, unlocking opportunities in regulated markets globally. He emphasized that attracting a powerhouse like William Hill validates their capacity to contend and succeed on an international level, solidifying Aspire Global as a major contender in the online gaming realm.
Ulrik Bengtsson, the Chief Executive Officer of William Hill, echoed the sentiment, conveying their eagerness to join forces with BtoBet and provide an unparalleled gaming experience to their Colombian clientele. He underscored that William Hill actively pursues the finest local solutions, and BtoBet’s robust presence and proficiency in the Colombian market made them the ideal selection.
This development follows William Hill’s announcement to obtain a controlling interest in Alfabet, a Colombian operator. This maneuver further solidifies William Hill’s approach of propelling growth through global expansion and diversification.