The Ultimate Fighting Championship (UFC) has extended its collaboration with bet365, strengthening the sports wagering platform’s standing as the UFC’s sole official betting associate in the United Kingdom and Ireland.
This multi-year pact broadens their current association and launches a fresh digital mixed martial arts program titled “One on One” presented by renowned UFC expert Laura Sanko. The program will showcase Sanko conversing with various MMA athletes, encompassing fight analyses, recaps, and unique segments.
The alliance will also feature bet365 incorporated into chosen digital material across UFC’s social media channels.
“We’re excited to expand on the achievements of our 2021 collaboration with bet365 and investigate new avenues to engage enthusiasts with captivating digital material this year,” stated Nick Smith, UFC Vice President of Global Partnerships. “We’re certain this will be another significant year in our enduring partnership with bet365.”
The arrangement also provides bet365 brand visibility on UFC FIGHT PASS, the UFC’s digital membership platform for combat sports, along with branding prospects within the Octagon during specific UFC events.
Fans who subscribe to the bet365 “One on One” YouTube channel will have chances to acquire tickets to UFC events, including UFC London and other spectacles.
“We are pleased to prolong our partnership with UFC at such a thrilling period for the organization as it comes back to the UK for live events,” a bet365 representative remarked.
We were thrilled to offer Laura Sanko a dedicated platform to engage with UFC enthusiasts! Her wealth of expertise and perspective promises an incredible experience.