A premier international wagering and gaming entertainment firm, 888, is expanding its operations into Africa.
Collaborating with five other industry leaders, they’ve established 888Africa, a partnership that will introduce the reputable 888 brand to regulated African markets.
Although 888 has initially acquired a minority interest in 888Africa, they possess the option to augment this to complete ownership progressively. The arrangement guarantees 888Africa will remit licensing charges to leverage the 888 brand and infrastructure, offering products and games specifically customized for African patrons.
Spearheading this endeavor is a group of seasoned industry professionals, encompassing individuals with backgrounds in prominent organizations such as The Stars Group and Editec Online. Their proficiency will be pivotal in navigating the varied African landscape.
With ambitions to debut across four markets within 2022, subject to regulatory clearances, 888Africa is strategically positioned to make a substantial impact. Itai Pazner, Chief Executive Officer of 888 Holdings, conveyed his enthusiasm regarding the venture and the skilled team they’ve assembled.
This burgeoning collaborative undertaking is plunging into the thriving digital marketplace of Africa. They aim to introduce 888’s premier online wagering and gaming platforms to a vast pool of prospective participants. The agreement is designed to allow 888 to contribute to this bold, rapidly expanding endeavor without diverting focus from its primary operations and crucial markets.
Christopher Coyne, the head of 888Africa, expressed the team’s enthusiasm for joining forces with 888 to initiate this venture. They are certain that their seasoned personnel and profound comprehension of the African market will establish them as a frontrunner within regulated sectors throughout the continent. The alliance with 888 grants them access to globally recognized brands and proficiency, which will propel their expansion strategies and amplify their optimism for the future.