Aspire Global’s BtoBet has broadened its Latin American footprint through a collaboration with William Hill in Colombia.
Following its September acquisition by Aspire Global, BtoBet will furnish William Hill with its sportsbook and platform solutions.
This extended collaboration, as revealed in a statement, “further cements Aspire Global’s dominant position in the Latin American market, particularly in Colombia.”
Aspire Global’s CEO, Tsachi Maimon, conveyed his excitement, remarking, “This accord is a testament to the robustness of our offerings and positions us for continued global expansion, especially within the Americas. Aspire Global is a true force in the iGaming sector.”
William Hill’s CEO, Ulrik Bengtsson, added, “We are delighted about this alliance and are keen to deliver an exceptional gaming experience to Colombian players.” He stressed, “We are constantly seeking the finest localized solutions, and BtoBet is well-established within the Colombian market.”
This partnership follows William Hill’s earlier announcement regarding the acquisition of a controlling interest in Alfabet, a Colombian operator. This strategic maneuver further highlights William Hill’s dedication to “expansion through international growth and diversification.”