Allwyn has designated Andrea Vidler as their UK CEO, commencing October 1st. She will succeed Robert Chvatal, who oversaw operations in the interim as Allwyn navigated legal obstacles to assume control of the National Lottery. Chvatal will now resume his position as Allwyn group CEO.
Vidler’s objective? To guarantee a seamless handover as Allwyn takes the helm of the UK National Lottery in February 2024. Her priority: to amplify the funds the lottery generates for charitable endeavors throughout Allwyn’s ten-year license period.
Vidler is well-versed in guiding substantial entities through transformative phases. She transitions to Allwyn from Tag Worldwide, where she held the CEO role for Europe, the Middle East, and Africa. Before that, she was at the helm of Centaur Media.
Justin King, Allwyn UK Chairman, emphasized Vidler’s expertise in fostering the prosperity of entertainment brands within the digital landscape, deeming it a “critical advantage” for the National Lottery’s future.
Allwyn Group’s Chief Executive, Robert Chvatal, affirmed his faith in Andrea’s capabilities. He cited her vast background in developing and overseeing engaging brands, content, and occasions within the dynamic digital sphere as perfect for heading the UK National Lottery. He stressed her demonstrated talent for resonating with audiences, a vital element of the position.
Chvatal underscored that Andrea’s direction would not only utilize the UK team’s extraordinary skills but also employ the strengths of the Allwyn Group framework.
Andrea conveyed her excitement about the chance to steer the cherished and socially significant National Lottery forward. She shared her eagerness to partner with the Allwyn and Camelot groups to achieve this goal.