A major player in the online gambling industry, BetMGM, has partnered with Prove Identity to simplify the often-difficult account creation process. Utilizing Prove’s “Pre-Fill” feature, BetMGM aims to expedite and ease the onboarding experience for new users. This is significant because research indicates that numerous prospective players abandon registration due to its complexity or time consumption. Prove’s solution seeks to address this by automatically populating certain customer information. This not only accelerates the process but also enhances security, making it more challenging for malicious actors to exploit bonuses and promotional offers. Tom Hill, a digital identity specialist at Prove, commended BetMGM for its continuous pursuit of customer experience enhancements. He views this collaboration as a testament to BetMGM’s dedication to innovation and improving the online gaming experience. Naturally, prior to nationwide deployment in the United States, this technology requires regulatory approval.
BetMGMs head honcho, Adam Greenblatt, is thrilled with the user-friendly and secure betting experience their app provides. He attributes much of this success to their partnership with Prove.
It seems this Prove Pre-Fill® technology streamlines the registration process and enhances security, reducing user abandonment. Greenblatt is enthusiastic about the significant improvements it has brought to the user experience. He believes it allows everyone to dive into the excitement of sports wagering and casino gaming faster and more effortlessly than ever before.
And the results speak for themselves. BetMGM proudly reported earnings approaching $2 billion in 2023.