A United Kingdom-based gaming newcomer, Affili8, is abandoning its former title and fully embracing its fresh brand identity: iGaming Agency (iGA). However, before assuming any connection to the Indian Gaming Association (IGA), rest assured, there is none. It’s merely a minor coincidence in shortened forms.
The recently rebranded iGA is forecasting substantial expansion, aiming to amass over half a million pounds (approximately $600,000 in US dollars) in only its second year. Furthermore, they possess the agreements to support this ambition, having collaborated with numerous companies within the sector.
Established in 2020 by a group of three industry veterans – Chris O’Rourke, Richard Paget, and Chris Sutherland – this Teesside-based enterprise is not limited to a single offering. They provide a comprehensive suite of services: SEO, paid search advertising, social media promotion, affiliate marketing, and even content creation.
Chris O’Rourke, the driving force behind the operation, revealed the rationale behind the name change and their success narrative. It appears they initially intended to construct an affiliate network for casinos and bookmakers. However, the market dictated otherwise, and they were inundated with requests for consulting projects.
The previous name, Affili8, simply wasn’t effective. O’Rourke admitted it left potential customers puzzled, questioning their involvement in SEO and other services. Hence the introduction of iGaming Agency – a name that is unambiguous and clearly conveys their expertise in the iGaming realm.
With a footprint in 16 nations and growing, iGA is demonstrating that dedication and a competitive spirit can yield significant rewards in the dynamic world of online gaming.
This British fledgling company appears to believe a rebrand is the solution, though if “iGaming Agency” will assist them in becoming noticeable or simply disappearing amidst the clutter is anyone’s speculation currently.