The British Columbia Lottery Corporation (BCLC) and Instant Win Gaming (IWG) have collaborated to bring their well-loved instant-win game, “Set for Life,” to an online platform! Now, individuals on PlayNow.com have an opportunity to claim a substantial $1,000 each week for a quarter of a century – imagine such a transformative reward!
This release is significant because it transitions a cherished game from those small scratch-off cards found in retail locations to the digital realm. They’ve ensured that the online format closely resembles the physical one, incorporating recognizable visuals and gameplay mechanics.
Charlene Nielson, a high-ranking executive at BCLC, is incredibly enthusiastic about this entire endeavor. She states that it’s all about providing players with more enjoyable methods to participate and potentially win. And there’s more! “Set for Life” is no longer limited to residents of British Columbia – individuals in Manitoba can now partake as well!
Jason Lisiecki, another prominent figure at IWG, is equally delighted about joining forces with BCLC. Their focus is on player satisfaction, and introducing “Set for Life” online is a major accomplishment for all parties involved.
Weve collaborated with BCLC for an extended period, transitioning their well-liked instant-win lottery games to a digital platform and assisting them in connecting with a completely new demographic of players.
Our most recent joint effort, Set for Life, takes a cherished game and gives it a modern digital update, providing even greater opportunities for substantial winnings. This expands upon our fruitful association that commenced in 2018, a partnership that has already yielded the launch of over 70 games together!