A prominent force in the interactive entertainment and gaming sector, Cola Group, is making a bold foray into developing economies with its digital entertainment hub, Cola.bet. Supported by a substantial $14.5 million investment, Cola.bet presents a state-of-the-art, mobile-primary platform specifically crafted for these rapidly expanding markets.
What distinguishes Cola.bet is its dedication to adaptability and personalization. Collaborators can mold the platform to their unique requirements, selecting from a broad spectrum of choices, encompassing sports wagering, competitive gaming, and casino offerings. This is further amplified by a multitude of incorporated payment methods, guaranteeing a fluid experience for end users.
Cola Group extends beyond merely furnishing a platform; they provide comprehensive assistance to their collaborators. This encompasses specialized advisory services and licensing aid, utilizing their extensive expertise and optimal procedures from diverse operational zones.
Already possessing a Curacao gaming license, Cola.bet is actively seeking supplementary licenses in Africa, Latin America, and Europe. This strategic growth is driven by their aspiration to become a premier provider of sports betting and online gaming encounters globally, with a particular focus on ethical gaming practices.
This objective is apparent in their recent accomplishment of obtaining a gaming license in Nigeria, Africa’s second-largest gambling market. This signifies their fourth license on the continent, supplementing their current presence in Zambia, Kenya, and Ethiopia, and solidifying their robust position within the African market.
Dinu Bors, Chief Operations Officer of Cola.bet, stressed their dedication to “furnishing a customer-focused experience that is unparalleled.” He is confident that this expansion will considerably reinforce their global aspirations within the iGaming industry. He emphasized the platform’s highly adaptable character, enabling them to furnish B2B collaborators with “carefully selected content for a wide array of markets.”
Were only beginning, with numerous thrilling new offerings launching in the coming months.” This announcement comes from Cola Games Limited, the creators of Cola.bets, who recently secured a sports wagering permit from the Lagos State Lotteries Board. They are bringing their successful model from Ethiopia to Nigeria, another region where gambling is more of a physical than digital experience. Cola.bet’s head of marketing, Dana Varnytska, stressed their dedication to a “localized” approach, stating that they have meticulously researched what Nigerian gamblers desire and how the market functions. Users can anticipate incentives designed specifically for them and competitive lines on all the most popular matches.