A prominent online gaming company, B90 Holdings, is transitioning its emphasis to business-to-business (B2B) solutions. This tactical maneuver includes a brand refresh of their primary platform, Bet90.com.
In the past, B90 functioned across two primary divisions: attracting customers through search engine optimization and paid advertising for subsidiaries like Oddsen.nu, and direct online wagering via platforms like Bet90.com and Spinbookie.com.
The revitalized Bet90.com will now act as an information center for casino and sports wagering aficionados, providing evaluations, bonus details, and betting tactics.
This adjustment highlights B90’s dedication to expanding its fundamental B2B offerings: performance-based marketing, lead acquisition, and affiliate marketing within the iGaming domain. While simplifying operations for Spinbookie.com, B90 intends to utilize its knowledge to empower other enterprises in the online gaming sector.
Ronny Breivik, Executive Chairman of B90 Holdings, underscored this transition, affirming that the company is entirely dedicated to B2B prospects within the iGaming market. The relaunch of Bet90.com represents a substantial stride towards broadening their impact while maximizing operational expenditures.
This calculated action follows B90 Holdings’ latest endeavors to propel its expansion strategy, encompassing a prosperous £2 million capital raise in September 2023.
Company B90 is securing 4 million dollars via a stock issuance. These funds will be allocated to various initiatives, including pursuing strategic purchases to expand their operations (particularly in digital marketing), investing in internal resources, and managing general operating expenses.
On the topic of acquisitions, they recently acquired a Swedish firm named Emwys AB. This company is a significant player in the internet gaming sector and specializes in those “cost-per-click” advertisements prevalent online. This strategic move is poised to substantially enhance B90’s digital marketing capabilities.