## Betika and Kiron Interactive Combine Strengths to Dominate the Kenyan Market
The Kenyan digital gaming landscape is abuzz with the announcement of a formidable alliance. Betika, a premier platform in Kenya, has joined forces with Kiron Interactive, a celebrated creator of virtual games and esports. This collaboration has yielded Kiron.Lite, a streamlined platform poised to transform the Kenyan market.
Kiron.Lite is meticulously crafted to address the specific hurdles of the African market. Recognizing that consistent internet access can be problematic, the platform offers solutions optimized for limited bandwidth, guaranteeing a smooth gaming experience for all participants.
Kiron Interactive’s CEO, Steven Spartinos, conveyed his excitement about the venture, remarking, “We are immensely pleased to have engineered a delivery mechanism tailored to overcome the operational obstacles present in regions of Africa. Collaborating with Betika in this undertaking is genuinely thrilling.”
Betika, with headquarters in Nairobi, is a prominent sports wagering and gaming brand with a robust presence across numerous African countries. Kiron Interactive, a global technology and software leader, specializes in crafting and supplying virtual sports and digital games, boasting an impressive collection of 59 titles.
The African continent, representing 11.5% of global internet users, presents an exhilarating frontier for the iGaming sector. With a vast and expanding user base, the region is brimming with possibilities. South Africa and Nigeria, in particular, are spearheading this surge in expansion. Nigeria alone boasts a remarkable population of 200 million, underscoring the sheer magnitude of the opportunity.
Kenyas internet betting market has surged in popularity following its legalization in 2019. Although this is positive for the sector, many believe the government should implement more precise regulations to ensure players are protected and not exploited.