An online casino catering specifically to women, Betty, has raised a substantial $5 million in pre-Series A financing. This follows a previous $700,000 investment, indicating strong belief in Betty’s distinctive approach within the internet gaming sector.
CEAS Investments spearheaded the funding round, joined by Powerhouse Capital, HappyHour, and Courtside Ventures. This capital infusion will enable Betty to broaden its operations, enhance live offerings, and elevate its proprietary platform from Midnight 1 to Midnight 2.
Betty differentiates itself through its commitment to serving women exclusively. By comprehending and addressing the gaming desires of female players, Betty has attained a customer loyalty rate three times greater than its male-focused rivals.
Salim Mitha, Managing Partner at Powerhouse Capital and former EVP of Playtika, commended Betty’s approach: “Betty has effectively implemented the best practices from highly successful mobile game franchises and adapted them to the real-money online casino market. We’ve witnessed firsthand how these strategies can propel both user acquisition and revenue expansion.”
Since its February 2023 debut, Betty has been making an impact in Ontario, Canada’s most populous province, having obtained licensing from the Alcohol and Gaming Commission of Ontario (AGCO). With this fresh funding, Betty is well-positioned for even greater achievements as it widens its scope and solidifies its standing as a premier destination for women in the online gambling realm.
Robin Reed, the head honcho at HappyHour, has faith in Betty’s concept. Their focus is on a demographic frequently disregarded: women who enjoy virtual slot machines. Furthermore, they aren’t simply utilizing current technology – they’re crafting their own unique platform to differentiate themselves. HappyHour is eager to support them, providing not only financial backing but also the expertise needed to thrive in the cutthroat online gaming industry. It promises to be a thrilling journey!