Aston Villa Football Club has partnered with BK8 on a sponsorship agreement that will display the brand prominently on the team’s shirts.
This collaboration is scheduled for three seasons, extending through the 2025/26 season. Notably, both Villa and BK8 have committed to jointly supporting charitable endeavors. BK8 possesses a history of collaborating with mental health organizations over the past few years, striving to increase understanding of this crucial matter.
Michael Gatt, responsible for BK8’s operations in Europe, the Middle East, and Africa, discussed the brand’s dedication to social responsibility, stating: “We are delighted to unveil our support for local charities as a vital component of this exciting new partnership with Aston Villa.” He proceeded to underscore the significant influence of the club’s devoted supporters in the decision, emphasizing that giving back to these fans was a primary motivator for BK8’s desire to collaborate with a club as storied as Aston Villa.
Gatt concluded by highlighting BK8’s longstanding involvement in football, stating, “As a brand with a multi-year history in football, we are dedicated to collaborating closely with our partners to participate in community initiatives and ensure the fulfillment of our promise in this domain.”
A spokesperson for Aston Villa conveyed enthusiasm about the partnership’s possibilities, particularly in expanding the presence of both brands within Southeast Asia.
Top-tier English football teams have agreed to prohibit betting company advertisements on their jerseys beginning in the 2026/27 season. This choice arrives during a pivotal moment, aligning with the UK administration’s evaluation of gaming regulations.
Although this action is perceived as progress towards tackling gambling dependence issues, smaller teams have expressed anxieties. Aston Villa’s chief executive, Christian Purslow, has been especially vocal, contending that these sponsorships are vital for clubs like his to contend financially with the Premier League’s “Big Six”. He emphasized the considerable monetary gap, stating that these agreements are valued at double the amount of non-gambling sponsorships for clubs outside the top six.