A prominent online wagering platform, Betsafe, has partnered with Saracens, a dominant force in rugby. This three-season agreement establishes Betsafe as the official wagering associate of Saracens, a team renowned for its supremacy in the English Premiership Rugby competition.
Commencing with the 2017/18 season, Betsafe’s emblem will be prominently visible on both the home and away shirts of Saracens. Moreover, their branding will also have a notable presence at Allianz Park, the 10,000-capacity home venue of Saracens. This collaboration signifies a novel venture for the Betsson Group, Betsafe’s parent entity, as they enter the realm of rugby sponsorship.
However, the partnership extends beyond apparel and arenas. Betsafe’s logo will also be showcased at the highly anticipated London Double Header at Twickenham in September, an event that customarily inaugurates the rugby season. This move enhances Betsafe’s already remarkable sports portfolio, which encompasses collaborations with Manchester City Football Club, boxing icon Tony Bellew, various MMA combatants, and even the inaugural Star Sixes football tournament.
Nicola Fitton, Betsafe’s Managing Director, conveyed enthusiasm about the alliance, remarking, “We are delighted to unveil this new partnership with Saracens. They are an organization that embodies professionalism, aspiration, and a dedication to excellence – principles that deeply resonate with Betsafe. We firmly believe that fervor triumphs over all, and there is no scarcity of passion from the Saracens supporters or athletes. We are eager to be a part of the Saracens family and anticipate supporting the club in their future endeavors.”
The Chief Executive of Saracens, Heath Harvey, expressed immense joy in securing Betsafe as a sponsor. He highlighted their remarkable history of collaborations with elite sports organizations within the United Kingdom, conveying optimism for a lasting and mutually beneficial association.
Harvey further stated that Betsafe’s drive, forward-thinking approach, and dynamism strongly aligned with Saracens’ own ethos, establishing them as an ideal partner for the team.