A top lottery tech firm, Camelot Lottery Solutions, has partnered with the Michigan Lottery to improve its online instant game selection. Through this collaboration, Camelot will introduce its vast collection of eInstant games to Michigan’s players.
Camelot’s eInstants prioritize player enjoyment and responsible gaming practices. This aligns with the Michigan Lottery’s mission to offer entertaining games while optimizing revenue for state-funded education initiatives.
Camelot is a prominent figure in the North American lottery sector. Having managed the Illinois Lottery since 2017, they possess a proven history of achievement in both the US and Europe. Their CEO, Wayne Pickup, shared enthusiasm about expanding their well-received games to Michigan, leveraging their accomplishments in other states.
Michigan Lottery’s Player Relations Manager, Jack Harris, stressed the significance of providing players with a varied and captivating array of instant win games to maintain their online platform’s competitiveness. He conveyed enthusiasm about collaborating with Camelot to introduce new games and elevate the overall experience for Michigan Lottery participants. This revelation follows last month’s announcement that Allwyn AG, an international lottery corporation, is purchasing Camelot UK from the Ontario Teachers’ Pension Plan Board. This acquisition will establish Camelot as a wholly owned subsidiary of Allwyn, further broadening their presence in the worldwide lottery sector.