The gaming enterprise, Circus Casino, based in France, has broadened its European footprint by acquiring a majority stake in Casino de Crans-Montana, located in Switzerland. This picturesque casino, nestled amidst the Swiss Alps, is a sought-after destination for residents and visitors alike.
Circus Casino now possesses the controlling interest in the casino, formerly held by the French corporation, Partouche. This calculated acquisition signifies Circus Casino’s initial foray into the Swiss market, augmenting its existing collection of seven casinos and an exclusive club situated in Paris.
Crans-Montana, celebrated for its breathtaking ski trails, provides an ideal setting for Circus Casino’s expansion endeavors. The Casino de Crans-Montana, boasting a dedicated clientele and a diverse selection of slot machines and table games, presents a valuable asset to the company’s burgeoning domain.
This maneuver follows closely on the heels of Circus Casino’s parent entity, the Belgian Ardent Group, securing a majority ownership in Casino Davos in 2021. Evidently, the Ardent Group harbors ambitious aspirations for growth within the Swiss gaming sector.
Sébastien Leclercq, at the helm of Circus Casino France as General Manager, conveyed his excitement regarding the acquisition, commending the casino’s stellar standing and devoted customer base. This strategic undertaking holds the promise of exhilarating advancements for both Circus Casino and the landscape of Swiss gaming.
This purchase represents a significant advancement for Ardent Group, demonstrating their aspirations and Circus’s plan to establish themselves as a dominant force in the realms of both land-based and internet casinos.”
This action solidifies the Group’s foothold in Switzerland. Meanwhile, Gaming1, leveraging its partnership with Circus Casino France, intends to create a captivating new digital platform tailored for Swiss users through Circus.ch.