BetMGM and Audacy have declared a long-term collaboration. The sports wagering firm BetMGM has been selected as the favored sports betting associate of the audio platform Audacy, previously known as Entercom.
The agreement will see BetMGM material incorporated into the Audacy audio network, which encompasses radio programs and podcasts.
“Audacy is a frontrunner in sports broadcasting, digital audio, and now direct-to-consumer betting analytics,” stated Matt Prevost, Chief Revenue Officer of BetMGM.
“In Audacy, we have located a long-term strategic partner who shares our objectives, allowing us to further broaden BetMGM’s reach to sports enthusiasts in their respective markets through the most reliable audio personalities and sports betting data and analytics platform.”
Audacy was previously known as Entercom, but rebranded today as Audacy. Last year, it acquired sports data and iGaming affiliate platform QL Gaming Group (QLGG) in a cash transaction worth approximately $32 million.