Entains betting firm, bwin, has joined forces with UEFA to become an official sponsor of the UEFA Europa League and UEFA Europa Conference League.
bwin’s branding will be present at all matches of both tournaments, including on television screens and surrounding the playing area. Their logo will also be displayed on the competitions’ websites and social media platforms.
This agreement grants bwin access to match highlights and video content from both tournaments, which they can utilize on their own platforms. They also gain access to tickets and exclusive experiences for their clientele.
The collaboration will also prioritize responsible gambling practices. bwin is introducing a new website, betresponsibly.info, to showcase the resources they and Entain provide to assist individuals in managing their gambling habits.
UEFA’s Marketing Director, Guy-Laurent Epstein, stated, “This partnership with bwin allows UEFA to collaborate more closely with the sports betting industry. We will gain valuable insights into the market and receive their support, both to safeguard the sport and for commercial purposes.”
He further added, “bwin is a global leader in responsible sports betting. They have a long-standing commitment to supporting football clubs, leagues, and tournaments worldwide.”
Their vast sponsorship background will be a significant asset for both occurrences.”
Stephen Heilmann, Head of Entain’s European Digital Operations, remarked: “This collaboration will provide us with numerous exciting opportunities to enhance our customer offerings, generating distinctive new experiences and material.
“It also provides bwin with a robust platform to connect with supporters in regulated sports wagering markets globally, showcasing our unmatched blend of top-tier products and a secure betting setting.”
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