Enthusiasts are continuing to strengthen their wagering enterprise, naming a Chief Marketing Officer.
The sportswear behemoth Fanatics has declared the selection of Jason White as Chief Marketing Officer for their newly unveiled online betting and gaming branch, Fanatics Betting and Gaming.
White most recently held the position of Chief Marketing Officer at MTV, where he was in charge of the marketing plan across all of the company’s labels.
Before that, White served as Global Head of Marketing for the headphone brand Beats by Dre, where he was responsible for advertising and promotional campaigns.
He also held the position of Managing Director of the Shanghai office at the advertising agency Weiden+Kennedy, and as Chief Marketing Officer for the cannabis company Curaleaf.
“Jason possesses a wealth of experience in assisting in the development of globally recognized brands that are disruptors in their respective fields, and we are excited to have him join Fanatics Betting and Gaming as we prepare for our official launch,” said Matt King, CEO of Fanatics Betting and Gaming.
“As this competitive space continues to evolve, Jason will be essential to our long-term strategy of crafting a lively and innovative product for all sports enthusiasts.”
White stated that he is supportive of the rise of the sports betting industry and believes Fanatics Betting and Gaming will be a highly sought-after product.
Ive been at the **cutting edge** of significant cultural shifts, ranging from the 2008 Beijing Olympics to the legalization of cannabis and the surge in popularity of Beats by Dre. I’m convinced that legal sports wagering is the next major development, a revolution poised to occur, White stated.
Fanatics possesses a truly distinctive vision for the future of sports enthusiasts. Under Matt King’s guidance, I am confident that Fanatics Betting and Gaming is destined to be the next game-changer.
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