Italys sports wagering earnings took a minor dip in November, coming in at €322.5 million, a slight decrease from the €331.1 million recorded in October.
This occurs before the World Cup, which is anticipated to drive up betting activity.
Italy’s online gambling earnings have remained fairly steady since surpassing the €300 million mark in September 2022. While November’s earnings of €322.5 million represent a 2.6% month-to-month drop, they still show a 6.0% increase compared to the same period last year.
The decrease was consistent across all sectors, with sports wagering experiencing a 4.3% decline to €126.3 million, the most significant decrease in November.
However, online sports wagering still outperformed retail sports wagering, which saw a 16.4% month-to-month decline, falling from €88.6 million in October to €74.1 million in November.
In contrast to the betting data, casino earnings only decreased by 2.1%, from €180 million to €176.1 million.
In November, online casino operators’ market share by GGR remained relatively stable, with Eurobet being the most notable change as it failed to maintain its fifth position achieved in October and has now dropped to seventh with a market share of 6.1%. Lottomatica/Goldbet remains the largest with a total market share of 12.7%.
Tombola International is a fresh face in the top twenty, claiming a market share of 1.2 percent in November.
The market share of online sports wagering enterprises remained fairly steady in November, with the biggest gainer being Bet365, whose market share climbed from 9.7 percent to 11.4 percent, while the biggest loser was SKS365, whose market share fell from 10.5 percent to 9.5 percent. Lottomatica/Goldbet continues to lead the pack with a market share of 15.7 percent, followed closely by Sisal with a market share of 15.4 percent.
Looking at both online and physical sports betting, the biggest loser in terms of market share was Lottomatica/Goldbet, whose market share dipped from 23.6 percent to 21.8 percent, but still comfortably ahead of second-placed Snai, whose market share stands at 15.3 percent.
PokerStars’ poker tournament market share rose from 40.58 percent in October to 44.96 percent. This is the highest market share since April 2022, when it reached 48.75 percent. In cash games, PokerStars’ market share saw a slight increase from 39.66 percent in October to 40.32 percent. Both cash game and tournament market shares remained relatively stable, although in cash games, E-Play 24 experienced a notable drop in market share from 12.38 percent in October to 10.21 percent in November. This month also saw a new entry in the top ten for poker cash games, with Microgame replacing Bgame in tenth place with a market share of 1.6 percent.
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