## Comprehending the Course of Esports Wagering in the U.S. – Esports – iGB
James Brightman, a senior strategist at Interpret, examined the firm’s latest esports research and his perspectives on esports wagering in the United States.
**Home > Esports > Comprehending the Course of Esports Wagering in the U.S.**
**Comprehending the Course of Esports Wagering in the U.S.**
What ramifications do the discoveries your firm has unearthed have for wagering operators?
Wagering operators should acknowledge that they have a genuine opportunity to broaden their operations beyond conventional sports. Esports enthusiasts are equally fervent as their conventional sports counterparts and constitute a highly alluring audience for impactful brands. This is why we are presently witnessing wagering companies also venturing into content production. Betway has established its content production team in Brazil.
In Canada, Luckbox has engaged a content director to capitalize on streaming possibilities in the domain. Pinnacle is hosting its own CS:GO competition, which is fundamentally more content production. Over the preceding year, the pandemic has yielded revenue losses for both the wagering and esports industries. However, by collaborating, they are generating a synergy that should enhance both businesses in the long term.
Do you anticipate esports wagering to become more substantial in the United States due to more state regulations or because more individuals are becoming esports enthusiasts?
It appears you’ve partially addressed your own inquiry. Thus far, we’ve observed Nevada, Colorado, New Jersey, Tennessee, Washington, Virginia, and West Virginia all authorize esports wagering. With more state lawmakers suggesting legislation to permit esports gambling, we’re likely to witness a surge in betting services emerging to capitalize on this chance. It’s akin to what transpired with marijuana legalization – states such as Colorado and others that permitted marijuana sales witnessed a rise in marijuana-related businesses.
Simultaneously, esports viewership is undeniably expanding. Data from Interpret reveals that in 2020, esports viewership in the US escalated from 12% at the outset of the year to 19% by year’s end – signifying that nearly one in five Americans presently watch esports. As viewership expands, betting is likely to follow suit.
Therefore, is this the opportune moment for betting operators to engage in esports wagering within the US?
The concise response is: affirmative. The convergence of betting and esports is still in its nascent stages. We’ve just witnessed the debut of the inaugural sports betting platform specifically designed for esports, launched by Las Vegas gaming enterprise GameCo in collaboration with US Bookmaking and Sky Ute Casino Resort. Betting operators still possess ample time to participate and establish their presence. Entering esports now will empower operators to reap the rewards of the expanding viewership, which will enhance the betting company’s prominence.
Numerous businesses are backing esports groups and competitions to enhance their standing in the esports realm. It’s crucial to bear in mind that the entire esports community is observing, and any match-fixing controversies tied to wagering could severely harm the industry. However, measures are being implemented to ensure fairness (such as the Esports Integrity Commission overseeing betting firms).
Subscribe to the iGaming newsletter.